My journey starts in Las Vegas. As a kid, I always admired those who were able to create massive impact and achieve “greatness” in their industry. I started playing sports at the age of 6 so naturally athletes were the easiest to relate to. I would watch documentaries and videos on famous athletes and study how hard they worked to get to their level of mastery. In addition, my Mom and Dad would enforce that behavior until it became normal to show up early, leave late and practice, practice, practice.

Sports taught me invaluable lessons about Accountability, Integrity, Teamwork, Discipline and Leadership. My Dad taught me how to work hard, get and stay focused and when failure hits, how to “bounce back”. My mom taught me how to listen, how to connect and the importance of understanding others. The blend of all of these lessons helped me step into leadership roles within the sports I played. 

I had a strong desire to win, but when you play team sports, it’s not just about you. As a leader, you have to have the ability to unify the team. So I listened. I studied. I observed. I worked. I embodied. And I sought to understand. Quickly, I learned how to communicate with those on my team. I knew what to say, what to do when the game was on the line that helped my team focus, come together and ultimately win. 

From elementary to sophomore year, I switched schools 5 times. This wasn’t easy at first, but in retrospect, it helped me connect with new friends, get a diverse view on the world and know people from all over the valley. (Something I am very grateful I experienced.) 

The skills I learned early on at home and in sports only sharpened in high-school. I was able to make friends with all groups of people. I learned to find people's strengths and amplify them. This continued exposure to different viewpoints, belief systems and value systems from those I was surrounded by helped me communicate effectively in social situations and game-time pressure situations on the field. 

As I geared up for College, the questions that circulated my head was “ What do I want to do”? Many of my friends and teammates suggested being a psychologist, due to my ability to help them mentally with problems they were facing, but it didn’t resonate with me. 

I received a few offers from D1 and Ivy leagues schools, but something in me wasn’t ready to dedicate as much time as I knew it would take to the sport. I decided to stay home, attend UNLV for their Kinesiology program and look into Physical Therapy. 

This turned out to be the best decision. Not only did I meet my future wife, but I met a professor that inspired me to do what I am doing now. 

His name? Dr. Mark Guadagnoli. He’s a 4x World Renowned Mental Training Coach and professor of neuroscience and neurology at UNLV's School of Medicine. 

He introduced me to the world of mental performance and I was hooked. I became obsessed. I stayed after class, asked for additional readings and exercises and began applying the knowledge I was learning to my own life. After I saw success in my own ability to think and take intentional action toward the goals I had for myself, I began sharing it with friends and family. 

I fell in love with helping people think deeper, find clarity, formulate a plan and execute it. I decided then that I wanted to do this for the rest of my life. I started studying neuro linguistic programming, neuroscience, sports psychology, practical and social psychology and leadership. 

I started telling people that I was a performance coach and that I could help them achieve their goals, self-regulate, strengthen their leadership and overcome self-sabotaging behavior. It started small. Slowly, referral after referral, corporation after corporation, event after event I have had the honor and privilege to work with 6,000+ people from 8 different countries. 

I’ve helped athletes, entertainers, CEO’s, Entrepreneurs, Spiritual leaders and growth-minded individuals looking to evolve, expand and explore more of who they are. I am looking forward to serving and helping you. 

My style is a blend of many cultures, backgrounds and belief systems, which makes sense since that’s how I learned growing up. I’ll use whatever strategy helps solve the problem. 

Thank you for being a part of the Be that 1% family. Below is a description of what it means to embody the 1% mentality. 

MY MISSION

 I wrote BE THAT 1% everywhere. Clothes. My vision board. The screen cover on my phone. I wanted a constant reminder to help me stay focused and continue to pursue my dream of coaching and speaking.

BE THAT 1% is a mindset. It’s a reminder to stay true to who you are and what you want your life to be. 

My friend helped me create a logo back in 2013. I started putting that logo on shirts and sweaters to serve as a constant reminder. Fast forward to 2018, BE THAT 1% is now Trademarked, a six figure business, a podcast, an apparel & merchandise line, a community of people and consists of LIVE Events where guest speakers share their 1% stories and I teach about how to BE THAT 1% through the power of mental performance. 

BE THAT 1% is my mission; to spread inspiration through a brand that serves as a constant reminder to go after what you want in life, that you are enough and to be your own 1%!